Google Ads, Local Services Ads and Google Guaranteed — run on top of listing data that already agrees with itself, so you are not paying to send traffic into a broken funnel.
Each has a different cost profile and a different level of trust attached. Most of our clients run two of the three.
Pay per lead rather than per click, and carry the green Google Guaranteed badge. Requires license and insurance verification plus a background check. For emergency trades the badge changes click-through materially — we handle the application, documentation and screening process end to end.
Campaigns built per service and per area rather than one pooled account, so you can see which trade and which town is actually profitable. Negative keyword hygiene, ad scheduling around your real dispatch hours, and landing pages that match the ad.
Cheap reinforcement for people who visited but didn't call. Most valuable for planned work — roof replacement, remodeling — where the decision takes weeks rather than minutes.
Google Guaranteed puts a green check next to your business above the regular ad results and backs the job with a Google-funded guarantee up to the invoice amount. For trades where the customer is nervous — anything involving their roof, their heat or their home's structure — it removes a large amount of hesitation.
Getting it is an administrative slog: business registration, general liability insurance at the required coverage level, trade licensing where the state demands it, and a background check on the business and its owner.
10 of the businesses in our directory currently carry the badge. We prepare the documentation, submit the application, chase the screening vendor, and fix rejections.
That last item is the one that trips people up, and it is exactly why we do listings first.
We will not start paid spend on a business whose listing is suspended, whose phone number is inconsistent across platforms, or whose site takes six seconds to load. Fixing that first costs less than burning budget through it.
Separate campaigns so that “emergency roof repair in Quincy” and “gutter installation in Newton” have their own budgets and their own honest cost per booked job.
Tracking numbers on the website and in ads, primary number preserved on the listing itself. Swapping the number on your listing to a tracking line is a classic own-goal we see constantly.
Impressions and clicks are inputs. The number that matters is jobs booked and what each one cost. If a campaign cannot show that, we turn it off rather than defend it.
Tell us how many locations you run and which trades you're in. We'll audit what's already live on Google, Apple and Bing, show you exactly what's wrong, and quote a fixed monthly price per location.