Canonical location record
One authoritative record per location holding name, address, phone, hours, categories, service areas, services, licensing and photos. Every platform is measured against it.
Operations
The platform behind the service
Managing 451 locations across 23 states is not a bigger version of managing one. It needs a source of truth, automated verification and a complete change history — so we built one.
Capabilities
What the system does
Built in-house because contractor listings have requirements that generic listing tools don't handle: service-area configuration, trade-specific categories, and licensing data that changes by state.
Scheduled verification scans
Automated rescans compare what is live on each platform against the canonical record. Rating, review count, category, hours, phone, address and website are all checked.
Field-level change history
Every modification is recorded with a timestamp, the operator and the previous value. Disputes get resolved by reading the log, not by remembering.
Controlled bulk operations
Mass changes are staged, diffed and reviewed before they are applied. Holiday hours across a hundred locations should be one reviewed batch, not a hundred manual edits.
Authorization gating
A location cannot reach published state until authorization, address verification and phone verification are all on file. The rule is enforced by the system.
Per-client reporting
Clients see their own locations: current status per platform, what changed this month, and what is pending verification.
Integrations
How we connect to platforms
Where a map or listing platform offers a management interface to authorized service providers, we prefer it. Programmatic management is more reliable than manual editing, and far more auditable — every write is attributable, reversible and logged.
Where a platform offers no such interface, we work through the standard business-facing tools. The operating rules do not change either way:
- Written owner authorization before any create or claim
- Address and phone verified against source documents before publication
- No speculative or placeholder locations, ever
- Rate and volume discipline — submissions paced, never dumped
- Prompt removal on client request, without argument
- A named escalation contact a platform can reach directly
Current platform coverage
| Google Business Profile | Full lifecycle: create, claim, verify, optimize, monitor, appeal |
|---|---|
| Apple Business Connect | Place cards, categories, hours, service areas, photos, ongoing accuracy |
| Bing Places | Parity with the canonical record |
| Data aggregators | Upstream records corrected so they stop reintroducing stale data |
Talking to us as a platform
If you represent a mapping or listing platform and want to evaluate our operational standards, our authorization model and verification workflow are documented on the data and listing practices page.
Direct contact: (413) 362-2411 · partners@universalbuildersgroupcorp.com.
Lifecycle
The states a location moves through
Nothing skips a step, and every transition is timestamped.
1
Intake
Location recorded, owner identified, trade and service areas captured. Status: draft. Nothing is published from this state.
2
Authorized
Signed authorization on file naming this location and the platforms it covers. Status: authorized.
3
Verified
Address and phone confirmed against source documents. Status: verified — the first state from which publication is permitted.
4
Published
Created or claimed on each target platform, platform verification in progress or complete. Status tracked per platform, not globally.
5
Monitored
In the recurring rescan schedule. Drift is detected, flagged and corrected. Status: managed.
6
Released
On client request or contract end, we remove our management access and hand over ownership. The listing stays with the owner; we simply stop being on it.
Start here
Let's get your locations found.
Tell us how many locations you run and which trades you're in. We'll audit what's already live on Google, Apple and Bing, show you exactly what's wrong, and quote a fixed monthly price per location.
- FREE Full listing audit across every major map platform
- 48 HRS Written findings and a prioritized fix list
- NO LOCK-IN Month-to-month. You own every asset we build