Data & listing practices

1. Who we act for

We act exclusively as an authorized agent for the business owner. We are not a directory, a data aggregator or a lead broker. We do not publish listings for businesses that are not our clients, and we do not sell listing data to third parties.

Every location under our management belongs to a specific client company with whom we have a direct commercial relationship and a signed service agreement.

2. Authorization

Before we create, claim or modify any listing we obtain a written authorization from the business owner or an officer with authority to bind the business. The authorization:

• names the specific legal entity and the specific locations covered;
• names the platforms on which we are permitted to act;
• states the scope of permitted actions (create, claim, edit, respond, remove);
• is revocable by the client at any time in writing, with effect on receipt.

Authorization records are retained for the life of the engagement and for six years afterwards, and can be produced to a platform on legitimate request.

3. Business verification standard

A location is not published until all of the following are on file:

• Legal existence — state business registration or equivalent formation document.
• Address — evidence the business operates from the stated address, or, for service-area businesses, evidence of the operating base together with a correctly configured service area and a hidden street address.
• Phone — a number that reaches the business and is answered by a person associated with it, confirmed by a live test call.
• Trade licensing — where the state or municipality requires a licence for the trade, the licence number and status.

Where a location cannot meet this standard, we decline to publish it. We do not use virtual mailboxes, registered-agent addresses, coworking mail drops or residential addresses of people unconnected with the business as business locations.

4. Listing content standards

• Business names are published exactly as legally registered. We do not append keywords, cities or service descriptors to a business name.
• Categories are selected to reflect the primary business activity, not to maximise surface area.
• Service areas reflect the areas the business genuinely serves.
• Photos are supplied by the client and depict that client's own work, premises, equipment or personnel.
• Descriptions are written to describe the business, not to repeat keywords.
• We do not create, solicit, incentivise, filter or manipulate customer reviews.

5. Duplicate handling

Where discovery identifies duplicate listings for a client location, we file merge or removal requests through the platform's own process rather than leaving competing records in place. We do not create additional listings for a location that already has a valid one.

6. Submission discipline

Listing submissions are paced. We do not perform large uncontrolled bulk submissions, and bulk changes to existing listings are staged, diffed and reviewed by an operator before being applied. Every write is attributable to a named operator and is reversible.

7. Change history and audit

We maintain field-level change history for every managed location: the previous value, the new value, the timestamp and the operator. On a legitimate request from a platform or from the client, we can produce the complete history for a location, together with the authorization under which the change was made.

8. Client data we hold

For each managed location we hold business name, address, phone, email, hours, categories, service areas, service list, licence and insurance details, photos supplied by the client, and the platform account identifiers required to manage the listing.

We hold this data to deliver the contracted service. We do not sell it, and we do not use it to market to the client's own customers. Access is restricted to personnel who need it. Credentials are stored encrypted. See our privacy policy for the full detail.

9. Removal and offboarding

On written request from the client, or on termination, we remove our management access from every affected listing within five business days and confirm in writing. Listings, websites, domains and advertising accounts remain the property of the client throughout. We do not hold assets hostage over a billing dispute.

Where a client asks us to remove a listing entirely, we file the removal through the platform's process rather than abandoning the record.

10. Escalation contact

Platforms, regulators and clients may escalate any concern about a listing we manage to (413) 362-2411 or partners@universalbuildersgroupcorp.com. We aim to acknowledge within one business day and to respond substantively within five.

If a platform notifies us that a listing under our management does not meet its guidelines, our default response is to correct or remove it promptly and then investigate how it was published, rather than to contest the notice first.