Creating, verifying, correcting and maintaining business listings on Google Business Profile, Apple Business Connect and Bing Places — for contractors, at scale, with authorization behind every location.
A customer who finds you on Apple Maps and a customer who finds you on Google should see the same business. That sounds obvious. It is very rarely true.
The primary battleground for home services. Creation and claiming, verification (postcard, phone, video or documents), categories, service areas, services list, products, photos, hours and holiday hours, duplicate merges, suspension appeals, and Q&A monitoring.
Every iPhone in the country ships with Apple Maps, and a large share of contractor customers never leave it. Place cards, categories, hours, service areas, photos and logo, plus keeping the card accurate as the business changes.
Smaller volume, but it feeds several downstream data consumers and takes very little incremental effort once the canonical record exists. We bring it to parity and keep it there.
Beyond the big three we also maintain the aggregator and directory records that feed them, because a stale record on a data aggregator will quietly reintroduce an address you corrected six months ago.
It is not “set up a profile”. Below is the real work, in the order it usually happens.
Before anything is created, we find what already exists. Contractors accumulate listings: one the owner made, one a previous marketing company made, one auto-generated from a data aggregator, one created at an old address that never got closed out.
One record per location that every platform must match. Getting this right is the entire job; publishing it afterwards is mechanical.
Same sequence whether it is one location or a hundred.
The owner signs an authorization naming the specific locations we may act on and the platforms we may act on. Nothing happens before this document exists, and it can be revoked in writing at any time.
We confirm the business is real and operating at the address given: business registration, service address on a utility or lease document, a working phone that a human answers. If a location cannot be verified, we do not publish it.
New locations are created; existing records are claimed and brought under management. Duplicates found in step one are merged or removed at the same time so we are not fighting our own listings.
Postcard, phone, email, video call or document review, depending on what the platform asks for. We manage the process end to end and report the stage each location is at.
Categories, services, service areas, photos, description and attributes. This is where a verified listing turns into a listing that ranks.
Scheduled rescans compare what is live against the canonical record. Drift — a user-suggested edit, a platform-merged duplicate, a changed category — gets flagged and corrected.
Yes, provided the business is real, operating, and the owner authorizes it. We verify the address and phone before creating anything — a listing that fails a platform's own quality review helps nobody.
Suspensions usually come from a name that doesn't match the registered business, an address that fails verification, or a category that conflicts with the business type. We diagnose the cause, correct the underlying data, and file a reinstatement request with supporting documentation.
Hard suspensions are harder and sometimes cannot be recovered, in which case we will tell you that plainly rather than billing you for months of appeals.
Yes, and it is the norm for our clients. Service-area businesses hide the street address and publish a service radius or a list of covered cities instead. Configuring this correctly is one of the most common fixes we make — a lot of contractors are running as storefronts by mistake, at an address customers cannot visit.
Where a platform offers a management API to authorized partners and we qualify for it, yes — it makes multi-location work more reliable and more auditable than manual editing. Where it does not, we work through the standard business-facing tools.
Either way the operating rules are the same: authorization first, verified data only, full change history.
The business owner, always. We hold a manager role that can be revoked from the owner's own account without our involvement.
Tell us how many locations you run and which trades you're in. We'll audit what's already live on Google, Apple and Bing, show you exactly what's wrong, and quote a fixed monthly price per location.